Tourism marketing targets audience’s emotions that makes it the best promotional strategy for a destination. There are numerous successful and engaging digital marketing campaigns by different countries.

Tourism marketing offers a rich set of opportunities for a big package trip and creates a hype attracting travellers could be the wondrous beauty of the destination or your desire to escape the hustle-bustle of the city into a peaceful environment to rejuvenate yourself.

Tourism marketing targets such emotions to make the best promotional   strategy of a  destination. There are numerous successful and engaging digital marketing campaigns by various countries. Here are some of the best digital marketing campaigns of 2019.

1. VISIT AUSTRALIA (Super Bowl Ad)

  This was the online promotional video ad for Australia, starring Chris Hemsworth and Danny McBride. This funny video takes you to the journey of various pristine sites of Australia. The video got 7 million views on YouTube.

Link: https://youtu.be/NNJKWVmK-GM

2. NORWAY (Sheep With A View)

This campaign achieved great success in promoting the destination. The Norwegian campaign stood upon Instagram, Facebook and many other social media platforms with an enormous number of followers (over 1.4K). The campaign promoted the beautiful nature of the country and inspired other countries to replicate the strategy.

Link: https://youtu.be/m-Zs72v_D6

3. SWITZERLAND (Yodel Ay Hee Ho)

  The campaign was to promote Graubünden, Switzerland in a unique way. The campaign consisted of a live video feed with an informal conversation with a fellow at Vrin and the travellers. The campaign got great participation from people.

Link: https://youtu.be/j5vkSHseqCs

4. SNCF EUROPE (It’s Just The Next Door)

This quirky campaign was started to encourage people to travel to neighbouring countries via train. The campaign consisted of immersive digital experience with the doors of various neighbouring countries of Europe.

Link: https://youtu.be/hYs4g09vm_8

5. QUÉBEC (Blind Tourist)

  This video is a heart-touching story that revolves around a blind tourist who explores the destination and the experiences visible to his heart. Something are meant to be felt with a heart and the Québec tourism board did it perfectly. The video focused on the outside lifestyle and nature of Québec.

Link: https://youtu.be/_s7ZnzzOJKc

6. SWITZERLAND (The Village-Phone Promotion)

  This time Graubünden, Switzerland has nailed it again with a killer digital marketing campaign. The campaign was a contest to prove to workaholic people how quiet the Graubünden is. This fantastic strategy promoted the destination in its own way and engaged the travellers with participation.

Link: https://youtu.be/NS5r-rUaypg 


  This beautiful ad is engrossing by the pristine scenic beauty of Michigan and attracts nature lovers to travel there at least once. The video promoted the natural wonders around Michigan, which reflected the pure and peaceful environment of the destination.

  Link: https://youtu.be/nLVZh-W6ue4

The world is moving towards the digitization where innovation and creativity are revolutionizing the marketing sector. The innovative ideas are bringing forth the new revolution in the promotions and advertising world. DTORR supports and welcomes the new era of innovative future.

Published on: Dec,2020

Image source: Internet

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