In this era of globalisation, everything is moving at a pace faster than it ever did before. Today a consumer has ample choices in any of the decisions he/she needs to make. A collection of all the current and relevant consumer decisions, responses, activities and preferences is known as big data. It reflects the changing world we live in. The more things change, the more the changes are captured and recorded as data.

Naturally, with increased choices and varied preferences today the importance of gathering and analysing this data is very high. Traditional data mining and handling techniques cannot uncover the insights and meaning of the underlying information given the population size and varying responses.

For example, in travel industry people generate huge data in all their activities and decisions. For a travel company collecting and analysing such data from around the globe is substantial to ensure better decision making.

WHAT BEAM IS: Cutting-edge aggregate reports with predictive analysis and visualizations for the $3 trillion global business events industry.

Recently, PCMA announced a new product for delivering market intelligence and data analytics for the business events industry. BEAM, Business Events Analytics/Metrics, revealed at IMEX will allow professionals to gain insights into the industry trends and behaviours. Sherrif Karamat the CEO of PCMA claims that BEAM can unleash the extraordinary power of data to advance research that will guide business event professionals to make informed business decisions.

This enables a far more effective analysis of the available data. For example, in the travel sector, companies will have a chance to improve the customer experience and their business by efficiently handling the big data at their fingertips.

Some recent examples; flag bearer of success stories:

  • With the use of predictive analytics modelling, KAYAK has set a new benchmark for other companies. Users can use a voice query like, “Alexa, ask KAYAK where can I go on vacation in October for $1000 to get a list of viable holiday options with the necessary constraints applied. This integration by KAYAK with Alexa lead to a whopping 78% increase in their annual profits.
  • Wynn Las Vegas has integrated Amazon Echo speakers in all their rooms.While Radisson Blu Edwardian Hotel in London uses a chatbot named Edward, Las Vegas’s Hotel Cosmopolitan has Rose to act as a virtual.
The new age of customer service is almost here and we wish to see the change happening for the industry and its players. Would you like to know how your organization can utilize and benefit from the big data creating more happy customers and better brand recall, write to us at and we would be glad to have a conversation with you.

Published on: April-2019

Image source: Internet

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