NIMA: Pioneering Growth and Collaboration in India's MICE Industry
Overview of NIMA
The Network of Indian MICE Agents (NIMA) is a prestigious collective of MICE (Meetings, Incentives, Conferences, and Exhibitions) operators from across India. Established in 2014, NIMA is dedicated to the growth and betterment of the MICE industry. Unique in its approach, NIMA is the only non-profit network in India focused on MICE, and it does not charge membership fees, making it accessible to over 250 members, including a significant proportion from Tier 2 and Tier 3 cities.
Mission and Objectives
NIMA's mission is to empower its members with essential knowledge, resources, and vital connections. The dual objectives are to showcase India's vast MICE capabilities to the world, positioning India as a MICE-friendly destination, and to open up global opportunities for Indian MICE agents. NIMA aims to collaborate with state tourism boards and convention bureaus, contributing to mutual growth for both the destination and its members.
Key Events and Achievements
NIMA has been a pioneer in organizing impactful events, conventions, and destination showcases. Some notable milestones include:
-MICE Forum:
The inaugural forum was held in Raipur at Mayfair Lake Resorts in November 2019.
-Namaste VIZAG:
The first domestic destination showcase in Visakhapatnam, Andhra Pradesh, in collaboration with local tourism bodies.
-International Conventions:
NIMA’s first convention, “Catalonia – Beyond Barcelona,” was held in Spain in February 2016, and received extensive media coverage.
-Global Representations:
NIMA delegations have represented Indian MICE interests in Cyprus (2014), Florida, USA (2017), and Taiwan (2018), fostering strong international partnerships.
Innovation and Leadership
NIMA has consistently led the way in innovation within the MICE sector. Some of its pioneering initiatives include:
-Mobile Application “Let’s Connect”:
NIMA became the first tourism trade association in India to launch a dedicated mobile app for its members.
-Annual Brain Storming Sessions:
These sessions bring together senior representatives from leading hotels, airlines, and vendors with NIMA members for strategic dialogue and idea exchange, setting new standards in the industry.
Strategic Partnerships
NIMA’s influence extends through its strategic partnerships with major event organizers. It has collaborated with UBM and powered MICE @ SATTE 2019 and 2020 pavilions. Additionally, NIMA partnered with Messe Berlin Singapore as its Knowledge Program Partner for the inaugural edition of ITB – India in April 2021.
Collaboration with Student Conclave India 2024
In 2024, NIMA will collaborate with Student Conclave India 2024, a significant event designed to foster the next generation of travel and tourism industry leaders. This collaboration highlights NIMA’s commitment to education, innovation, and the sustainable growth of the MICE sector in India. Through this partnership, NIMA will play a pivotal role in connecting industry professionals with aspiring students, ensuring that MICE's future in India is dynamic and full of opportunities.
Conclusion
NIMA’s journey since its inception in 2014 reflects a steadfast commitment to the MICE industry’s growth, innovation, and global collaboration. With a strong foundation, pioneering initiatives, and strategic partnerships, NIMA continues to set the benchmark for the MICE industry in India, living up to its motto: "Together We Grow."
For more information and to register for the event, please visit the official websites
Student Conclave India 2024 Website
Network of Indian MICE Agents (NIMA)
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Published on: August 2024
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